Key capability

Analysing

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Being financially and data literate not only allows you to analyse data and harness its value, it will help you become a future-focused business leader, ready to lead your organisation to success.

In four themed courses this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers).

Courses


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Know your numbers 1

Course description

Financial literacy is a fundamental capability for any business leader, whether you are running your own small business/start-up or working at a large organisation. This course will provide you with a sound foundational understanding of financial and management accounting, and how to use accounting to facilitate and align decisions made by owners, managers and employees.

Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will develop the ability to seek out financial opportunities and avoid financial misadventure. You’ll learn how to organise, create, interpret and communicate important financial information effectively, which will help you improve your organisation’s internal procedures and processes.

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John Paul

John Paul Monck

JP Monck is an experienced Chief Risk Officer and accounting, economics and finance academic at Macquarie.

Specialising in all aspects of banking risk management, financial economics and governance, JP has served major banks, regulators, firms and people throughout Australia, China, the United States, and Asia.

With a passion for innovation, meritocracy, and positive social change, JP strives to break down the barriers that hold back progress in both academia and industry.


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Know your numbers 2

Course description

Every manager must have a foundational understanding of financial management. This course will prepare you for responsible and sustainable leadership from a financial management perspective.

Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you’ll learn the key aspects of effective financial management by focusing on: the assessment of an organisation’s financial health; planning future financial performance; financing of operations; and evaluating business and investment opportunities for the organisation. This course will emphasise how crucial sound financial management is for you and your organisation to be successful in the real-world.

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Dr David Pitt

Dr David Pitt

Professor in Actuarial Studies, Head of Department of Actuarial Studies and Business Analytics

David is an actuarial academic who has worked as an analyst at a leading financial services provider,  and as a consultant, teacher and researcher.

He has won numerous awards for his teaching including a national citation for outstanding contributions to student learning.

David’s research interests are diverse and he has published in the areas of income protection insurance, statistical model selection, longevity and education.

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Roger Casey

Mr Roger Casey

Roger has over 25 years' experience in the Australian corporate finance sector, having worked with Turnbull & Partners, Gresham Advisory Partners, ABN Amro and, most recently, Gresham Private Equity. His experience spans corporate advisory, initial public offerings, mergers and acquisitions, leveraged finance and management buy outs.

Anthony Carlton

Associate Professor Anthony Carlton

Antony (Tony) is responsible for the corporate finance stream in the Master of Applied Finance at Macquarie University’s Applied Finance Centre.

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Generate insights

Course description

‘Megatrends’ heavily influence today’s organisations, industries and societies, and your ability to generate insights in this area is crucial to your organisation’s success into the future. This course will introduce you to analytical tools and skills you can use to understand, analyse and evaluate the challenges and opportunities ‘megatrends’ will inevitably bring to your organisation.

Via structured learning activities you will explore how these trends can be addressed through sustainability-oriented innovation. You will be introduced to key data analytics concepts such as systems thinking, multi-level perspectives and multidisciplinary methods for envisioning futures, and apply them to specific real-world challenges you and your organisation may face. And there’ll be a focus on future-proofing skills such as teamwork, collaboration with diverse stakeholders and accounting for judgements made within ethical decision-making frameworks.

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Smit Rathore

Mr Smit Rathore

Smit is an internationally experienced and business-focused IT consulting professional with a background in all aspects of product management, solution development, in roles including product owner, solutions architect, analytics consultant, business analyst and intelligent process automation consultant.

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Know your customers

Course description

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value.

Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time.

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Dr Ray Welling

Dr Ray Welling

Course instructor, MGSM Global MBA

Ray is a marketing academic with more than 20 years digital and media industry experience at senior levels.

His teaching experience has focused on digital marketing, global marketing, public relations and social media.

He is the author of Digital Disruption & Transformation: Lessons from History, published in 2018.

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